L'Amicale

Breathing new life into L'Amicale's digital presence, we transformed an old Wordpress website into a vibrant, community-centric Webflow build, doubling both engagement and membership.

Date

July 2023
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Amicale project showcase mockups on various devicesAmicale project mockup phone, desktop and tablet

The opportunity

L'Amicale, a hub for the French community in the Durham region, faced the challenge of an outdated and limited-functionality website. The old site, built on WordPress, lacked the dynamic and engaging elements needed to properly represent and serve the vibrant community.

Amicale phone mockup
Amicale phone mockup

What we did

  • Transition to Webflow: Moved from an outdated WordPress platform to a dynamic, responsive Webflow site.
  • Dynamic CMS Implementation: Added CMS capabilities for events, board updates, and member communications, fostering easy content management.
  • Interactive History Timeline: Created a community-centric timeline, inviting member contributions.
  • Visual Rejuvenation: Redesigned the website with a fresh color scheme matching L'Amicale’s branding, augmented with elegant generative imagery.
  • YouTube Integration: Incorporated video content to bring community events to life.
  • Improved Site Navigation: Overhauled the sitemap for easier access to essential community information and activities.

What we did

  • Transition to Webflow: Moved from an outdated WordPress platform to a dynamic, responsive Webflow site.
  • Dynamic CMS Implementation: Added CMS capabilities for events, board updates, and member communications, fostering easy content management.
  • Interactive History Timeline: Created a community-centric timeline, inviting member contributions.
  • Visual Rejuvenation: Redesigned the website with a fresh color scheme matching L'Amicale’s branding, augmented with elegant generative imagery.
  • YouTube Integration: Incorporated video content to bring community events to life.
  • Improved Site Navigation: Overhauled the sitemap for easier access to essential community information and activities.
Amicale phone mockup

The outcome

The website's success resonates strongly with the community, as highlighted by the president's review:

  • Significant Community Growth: In the president's words, "M. Lacroix has done remarkable work, leading to a 90% increase in our community’s success and a doubling of our membership."
  • Acknowledgment of Achievement: The president adds, "M. Lacroix deserves our utmost congratulations for the significant success of our organization."
  • Enhanced Digital Presence: The new website not only modernizes L'Amicale's image but also plays a crucial role in connecting and expanding the French community, in line with the goals of L’Amicale.

This project is a testament to how a well-executed digital strategy can significantly uplift a community's engagement and growth, as clearly evidenced by the positive impact and acknowledgment from the community's leadership.

Amicle desktop mockup

Gray's Landscaping & Snow Removal

UX/UI Design
Web Development
Renflow Designs transformed Gray's online landscape, migrating from Wordpress to Webflow with a vibrant design and dynamic CMS, propelling their digital growth.